OUR APPROACH
All brands face unique challenges. Whether navigating slowing sales or establishing a presence in a new category, success begins with a nuanced understanding of the cultural subtleties that shape a target audience’s perception. Having previously curated the Paris flagship store for Nespresso, our agency was appointed to guide Nespresso Zurich in attracting a discerning clientele and driving engagement with its latest product lines.
This brief required a strategy that seamlessly integrated market insights, audience engagement, and bespoke communications.
Recognizing that the Zurich market, like many local audiences, approaches global brands with a healthy degree of skepticism, we focused on creating exclusive, highly tailored experiences.
Every initiative was designed to resonate authentically, establishing intimate, memorable connections and reinforcing Nespresso’s reputation as a brand synonymous with refinement, innovation, and elegance.
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THE RESULT
The campaign was designed as a social media–led activation, delivering outstanding performance for Nespresso. By engaging a carefully selected network of local influencers, we ensured widespread and organic visibility across Instagram and TikTok, driving authentic storytelling around the opening of the new Nespresso store and the introduction of its latest product line.
The launch phase generated nearly 300 tagged stories and posts, creating a strong digital footprint and positioning the brand at the center of local online conversation. This initial momentum was strategically extended through a structured content calendar, featuring multiple high-production reels developed by our team and released over the following weeks.
To ensure sustained impact, the content was supported by ongoing monthly boosting and targeted placements, maintaining consistent reach and engagement. This long-term approach resulted in over 3 million views, significantly strengthening brand visibility. Through precise execution and strategic oversight, the campaign not only elevated Nespresso’s digital performance but also supported sales growth, reinforcing the brand’s premium positioning within the market.